Day 05

We had a group meeting today and each of us have to show our learning contract. Kezia was up first. He said the primary and secondary aim should be something that we want to achieve in our animation. After all the understanding, we went back to our seats and I edit my learning contract.

After having my lunch I came back and showed Alan my learning contract. And he asked me to edit the age group and why exactly I want to add the motion graphics.

I have done the editing and this is my learning contract:

Learning Contract

Name:	Nafisah Mohamed	Admin No:	0705247E	Supervisor:	Alan Rudge
DESCRIPTION
Working title:		Brainy Milk!
Short description: (not more than 50 words, and not more than 3 sentences)		Baby Amy proves to Sophia, the cat that baby milk is better than cow milk.
Primary aim: (aims are considered when you are assessed)		The convincing movement of the cat.
I will know I have achieved my primary aim if: (please complete the sentence)		I have sufficient reference for the cat
Secondary aims: (aims are considered when you are assessed)		I will be applying motion graphics for the promotion of the Brainy Milk product.
I will know I have achieved my secondary aims if: (please complete the sentence)		I have learned enough techniques to produce a good work
Personal motivation: (what inspires you to choose this project)		I want to build up my portfolio with not only 2D Animation with 3D Models but by adding some motion graphics to my animation.

PROCESS
Full project description: you should include: · a short synopsis of the story · the intended format (e.g. video drama, 2D animation, motion graphics, documentary etc.) · the intended duration · the intended style and genre · Anticipated difficulties	Story: Baby Amy wants a spelling bee competition with Sophia the cat. They were doing fine when Sophia challenged Baby Amy with a longer word. With a sip from the milk bottle with the Brainy formula in it, she was able to do it and Sophia’s jaw dropped and fainted with shock. The product Brainy will appear at the end with a tag line of “Babies are just getting smarter these days” Format: · 3D background · 2D Characters · A mix of motion graphics Duration: 30secs – 1minute Style and Genre: · Comedy · Vector art (Fairly Odd Parents) · Simplified human and animal Anticipated difficulties: · To make the advertisement appealing, funny and memorable · To make the 3D background match with the character. · Adding motion graphics to top it off
Research requirements: List the things you need to find out in order to complete the project, and your strategy for finding the information. Examples could include: · location research · software techniques · historical facts · etc.	· The vitamins that found in the baby milk that is currently on stock · Maya Tutorials · Cat anatomy · Facial Expressions
Additional resources: List any unusual requirements you anticipate in order to complete the project. You do not need to include items that are available in school. How do you intend to find these resources?

OUTCOMES
Step 1: define the target audience…
	Age range:	26-35
	Gender:	Male and Female
	Geographical region:	Singaporeans
	Social group:	All Races
	Viewing reading & listening habits:	Loves to read comics like baby blues and watch America’s funniest animals. Most of all enjoy entertainment.
Are there any secondary target groups?		Future Parents
Step 2: what effect do you hope to have on your target groups?
Laughter